Glossary

Alpina Production are video experts with a unique approach to creating synopses, where each project is intertwined into an intriguing narrative, revealing your story through an expressive visual representation.

We create video content with LogLine references, where each project is framed by an unrivaled narrative and expressed in a masterful language of visual expression.

A promo video is one of the types of video content, the task of which is to advertise a particular product, service or brand. A bright, informative video w

Production is the process of shooting an advertising video, the stage of recording a project on a digital medium for further processing. It is not known wh

Preproduction is the process of preparing for filming. The work organized during the preparatory period helps to avoid many problems in the subsequent shoo

Post-production is the final stage of creating video content. His time comes after all the footage has already been filmed. At this stage, the video is pro

Graphic hand-drawn videos (Motion design) are one of the simplest and most effective ways to convey the necessary information to the viewer.

Image video is a type of image advertising aimed at increasing the company's reputation among potential customers or partners, which should have a positive

Video infographics is one of the most interesting multimedia tools that allows you to present maximum information to the audience through hand-drawn images

A brief is a list of questions about your video that you need to answer. The more detailed all sections of the brief are spelled out, the faster and better

A sales video is a marketing tool that increases conversions on your website. The visitor is motivated to perform certain actions- download a product, subs

Packshot (eng. Packshot, pack shot) is a still or dynamic image of the advertised product. In commercials, this is the final plan, showing the advertised p

Moodboard (eng. Moodboard) - literally, this is a mood board, in commercials it is a slideshow that demonstrates the future mood of the video. Also, in add

The director's treatment is the format of the implementation of the script of the advertising video, the dynamics of the plot, filming locations, scenery,

A corporate video is a video about a company created to maintain a business image and present your company to a target audience. In a corporate film, you c

A brand book is an official document of a company that describes the brand concept, brand attributes, target audience, company positioning and other inform

Reference (eng. reference - help, footnote) - an auxiliary video that an artist or designer watches before starting a project in order to better study the

Doodle video is a pencil-drawn video presentation/story that briefly and concisely tells about a business and / or product by changing the drawn scenes to

Aerial photography from a quadrocopter is the last word in advertising, it will show an object or a piece of terrain from a bird's eye view, it focuses the