Moodboard (eng. Moodboard) – literally, this is a mood board, in commercials it is a slideshow that demonstrates the future mood of the video. Also, in addition to creating an atmosphere, the moodboard helps to communicate with the client in one language. By approving it, the client confirms the right direction and vision for the future of the video. Thus, the customer and the video studio avoid the risks of disagreements. Seeing the whole picture is the most valuable result that can be obtained in the end.
What is a moodboard?
How to create a moodboard?
The easiest way to make a moodboard / moodboard is to find suitable pictures on the Internet and assemble a slideshow or pdf presentation from them. But we will tell a more worthwhile option a little further, but for now, a few recommendations for choosing content. If suddenly in google pictures you can’t find the necessary options on the topic, then you should look at photo stocks. By the way, it is not at all necessary to buy photos without watermarks, you can download preview pictures.
It is best to select different options according to the motion vector, size, color, etc. After all, it is often unknown how you want to change slides during the creative compilation process.
After collecting the pictures, you need to pick up the music. It won’t be as effective without music. In this case, you can not worry about copyright and also use the tracks of famous artists, the main thing is to create a mood.