Image video is a type of image advertising aimed at increasing the company’s reputation among potential customers or partners, which should have a positive impact on loyalty to a particular product or service.
Image videos are not only advertising of the company, it is a real film that allows the audience to understand what the company is like. An image commercial is created to support already well-known brands. This is a kind of unique product that should make the brand memorable.
Image videos both form the company’s image from scratch and correct its reputation. As a rule, this type of commercials is included in the general program of the advertising campaign. Image videos are often used to inform about social initiatives and charitable activities of the company. For example, image films can be in the form of an information block about how important consumer rights protection or attention to their staff is for a company. Image videos precede the direct advertising of a product or service in order to prepare a potential consumer for the purchase of a product. The components of the company’s image include frequent reproduction of the brand or name in the media. Thus, the consumer develops confidence in the company due to the fact that it is recognizable: “everyone is on the hearing.”
There is a genre variety of image videos. They can be:
– linear (dedicated to the social activities of the company: social, charitable);
– multi-level (a complex plot is created that allows you to disguise the image motif of a mini-film).
The advantage of image videos is that they can not only form an opinion from scratch, but also correct the image of the company that has already been formed by the audience.
Image films are the perfect PR tool. But it can be really effective only if all the conditions for analyzing the market, product, the desires of the client and the audience are met.