There is a genre variety of image videos. They can be:
– linear (dedicated to the social activities of the company: social, charitable);
– multi-level (a complex plot is created that allows you to disguise the image motif of a mini-film).
The advantage of image videos is that they can not only form an opinion from scratch, but also correct the image of the company that has already been formed by the audience.
Image films are the perfect PR tool. But it can be really effective only if all the conditions for analyzing the market, product, the desires of the client and the audience are met.