A sales video is a marketing tool that increases conversions on your website. The visitor is motivated to perform certain actions: download a product, subscribe to a newsletter, order a service, buy a product. These days, such videos are an effective mechanism for promoting a business on the Internet. Their popularity is constantly growing.
A selling video is usually placed on the landing page. Users willingly watch interesting videos, which ultimately allows them to increase sales by several times.
The effectiveness of the video is easy to explain – a high density of information per unit of time and a fascinating form of presentation. The main thing is that the video should not be intrusive or tasteless, otherwise you will only scare away a potential client.
The duration of the selling video is from a few seconds to 2-3 minutes. So the viewer does not have time to get bored or distracted. In this segment, it is necessary to accommodate all information and motivating mechanisms. Simplicity and appeal to your target audience is the key to the success of a selling video.