What is a sales video?
Posted on January 9, 2023 • 3 minutes • 518 words • Other languages: Русский, Українська
A sales video is a marketing tool that increases conversions on your website. The visitor is motivated to perform certain actions: download a product, subscribe to a newsletter, order a service, buy a product. These days, such videos are an effective mechanism for promoting a business on the Internet. Their popularity is constantly growing.
A selling video is usually placed on the landing page. Users willingly watch interesting videos, which ultimately allows them to increase sales by several times.
The effectiveness of the video is easy to explain – a high density of information per unit of time and a fascinating form of presentation. The main thing is that the video should not be intrusive or tasteless, otherwise you will only scare away a potential client.
The duration of the selling video is from a few seconds to 2-3 minutes. So the viewer does not have time to get bored or distracted. In this segment, it is necessary to accommodate all information and motivating mechanisms. Simplicity and appeal to your target audience is the key to the success of a selling video.
It is worth noting that the selling video has a number of differences from image and informational videos.
The purpose of the selling video is to sell, to motivate the user to take the action you need.
The video perfectly “disperses” on social networks when users share their favorite videos among themselves. So the company gets a free bonus to their marketing strategy.
Despite the constant development of new formats, there are three types of sales videos:
- Presentation video: a guest actor or company employee voices a commercial offer
- Video commentary: visual images change according to the voice of the announcer, voicing all the necessary information
- Video sequence: creatively created video sequence without comments and live speeches (often animated), sometimes with musical accompaniment.
There are options that include all types of video scanning.
If you need a quick start on the Internet, use sales videos. This is one of the easiest and most high-quality ways to win an audience.