A promo video is one of the types of video content, the task of which is to advertise a particular product, service or brand. A bright, informative video will ensure recognition of your company or brand among consumers, which will positively affect the growth of sales and profits for the entire enterprise.
What should be the promo video?
Most people value their own time and are not ready to waste it on unnecessary things, so a promotional video should combine several key features. It should be informative and able to attract the attention of the audience, but at the same time, its duration should be one to one and a half minutes.
You need to understand that such videos are not created for the purpose of advertising, but in order to present certain information to the audience in the most simple and understandable way. For example, in this way you can tell customers about the history of the company or its current activities.
Production of promotional videos from the company Alpina Production – key advantages
The main advantages of such video content as a promo video include:
- Easier perception by the audience. Well-made promotional videos are not as intrusive as traditional advertising, so they are more easily perceived by the public.
- No strict restrictions. The promo video is not tied to a specific format in which it can be made. In addition, such a video will have no restrictions in terms of timing.
- Ability to use on various platforms and media. It is important to understand that, unlike a traditional commercial, a video can be broadcast almost anywhere. This is because it is not subject to advertising law.
How to create a quality promo video?
The production of promotional videos is an interesting, but at the same time responsible and difficult process that requires a considerable amount of professionalism from the performer. Before you start creating such content, it is important to determine for yourself a few points, namely:
- The amount of money that the customer is willing to spend on the manufacture of such a product.
- The purpose of the video.
- The place where it will be broadcast.
The main task is to make the promotional video as informative and interesting as possible so that it is not perceived by the audience as an ordinary advertisement. After all, commercials are already boring for many of us and most people simply do not pay any attention to them. You can achieve this effect by adding entertainment elements to the promo video. This will allow him to be as interesting as possible for the viewer, as well as get rid of the “taste” of the ubiquitous and annoying advertising.