Glossary
Glossary
A glossary of common video and film production terms should help newcomers enter the world of film and video production.
- Aerial photography
Aerial photography from a quadrocopter is the last word in advertising, it will show an object or a piece of terrain from a bird's eye view, it focuses the
- Logline references
We create video content with LogLine references, where each project is framed by an unrivaled narrative and expressed in a masterful language of visual expression.
- Synopsis
Alpina Production are video experts with a unique approach to creating synopses, where each project is intertwined into an intriguing narrative, revealing your story through an expressive visual representation.
- What are DOODLE Videos?
Doodle video is a pencil-drawn video presentation/story that briefly and concisely tells about a business and / or product by changing the drawn scenes to
- What are video references and why are they needed?
Reference (eng. reference - help, footnote) - an auxiliary video that an artist or designer watches before starting a project in order to better study the
- What is a brand book and why is it needed?
A brand book is an official document of a company that describes the brand concept, brand attributes, target audience, company positioning and other inform
- What is a corporate video?
A corporate video is a video about a company created to maintain a business image and present your company to a target audience. In a corporate film, you c
- What is a director's treatment and why is it needed?
The director's treatment is the format of the implementation of the script of the advertising video, the dynamics of the plot, filming locations, scenery,
- What is a moodboard?
Moodboard (eng. Moodboard) - literally, this is a mood board, in commercials it is a slideshow that demonstrates the future mood of the video. Also, in add
- What is a packshot?
Packshot (eng. Packshot, pack shot) is a still or dynamic image of the advertised product. In commercials, this is the final plan, showing the advertised p
- What is a sales video?
A sales video is a marketing tool that increases conversions on your website. The visitor is motivated to perform certain actions- download a product, subs
- What is a video brief?
A brief is a list of questions about your video that you need to answer. The more detailed all sections of the brief are spelled out, the faster and better
- What is a video infographic?
Video infographics is one of the most interesting multimedia tools that allows you to present maximum information to the audience through hand-drawn images
- What is an image video?
Image video is a type of image advertising aimed at increasing the company's reputation among potential customers or partners, which should have a positive
- What is motion Design
Graphic hand-drawn videos (Motion design) are one of the simplest and most effective ways to convey the necessary information to the viewer.
- What is postproduction?
Post-production is the final stage of creating video content. His time comes after all the footage has already been filmed. At this stage, the video is pro
- What is preproduction?
Preproduction is the process of preparing for filming. The work organized during the preparatory period helps to avoid many problems in the subsequent shoo
- What is production?
Production is the process of shooting an advertising video, the stage of recording a project on a digital medium for further processing. It is not known wh
- What is promo video
A promo video is one of the types of video content, the task of which is to advertise a particular product, service or brand. A bright, informative video w