2D vs 3D animation: a decision guide for brands
A decision guide to 2D and 3D animation for brands: what drives cost and timeline, how revisions differ, when 3D earns its price and how hybrid work fits in.
Animation hub
Animation guides for business video
Practical guides to business animation from a working studio: 2D and 3D styles, explainer videos, motion design, pricing and the production process.
Animation types and styles
What each style looks like, what it suits and how they compare.
Types of animation for business video, and how to choose one
2D character, flat vector, motion graphics, whiteboard, cutout, 3D, stop motion, kinetic type and mixed media: how each looks, what it suits and what it costs.
Explainer videos
How explainers work, how to script them and what they cost.
How to write an explainer video script that works on screen
Write an explainer script that times out right: words per minute, the two column scene format with a worked example, voice, tone, mistakes and a checklist.
What is an explainer video, and how does a good one work?
What an explainer video is, the four part structure behind good ones, ideal lengths by channel, common styles, where to use them and how to measure results.
Motion design
Motion graphics, logo animation and kinetic typography.
Logo animation: a practical guide to brand motion
A practical guide to logo animation: reveals, stings and loops, the right length and format for each channel, what files to send, and typical costs.
Motion graphics vs animation: the difference and how to choose
Motion design vs character animation: how they differ, typical deliverables from logo stings to data viz and UI demos, the tools involved and how to choose.
Pricing
What drives the cost of animation and how to plan a budget.
How much does an animated video cost?
What an animated video really costs: pricing models, the factors that drive price, typical market ranges by style, ways to save, and red flags in quotes.
How much does an explainer video cost?
How explainer video pricing works: template, studio and premium tiers, cost by length from 30 to 120 seconds, hidden fees, and how to compare quotes fairly.
Production process
From brief and script to storyboard, animatic and delivery.
The animation production process, step by step
Every stage of making an animated video, from brief and script to animation, sound and delivery, with realistic timelines and what the client does at each step.
Storyboards and animatics: the cheapest place to fix a video
What storyboards and animatics are, why they save money in animation, how to review them, which feedback belongs at this stage, and the mistakes to avoid.