360° panoramic video
This format allows you to change the viewing angle during viewing. According to a YuMe study, 36% of viewers say they are more interested in looping videos than regular videos. In this format, it is good to shoot locations – office, shop, event venue. But know that you need a special camera to shoot.
According to Brand Networks, the share of video advertising on this social network has grown to 65% over the past year. Competing for users’ attention has become more difficult. It is important that the video content is concise and catchy. Encourage emotions – intrigue, mesmerize, laugh, provoke and entertain.
The main role in creating a video for Instagram is played by the duration. Short videos can be posted as a regular video in the feed (60 seconds) or in a disappearing story format (10 seconds). But a live broadcast (also disappearing, by the way) can be conducted for up to 1 hour. You can also conduct joint broadcasts.
Today, YouTube is the second most visited site in the world after Google. According to statistics, users watch about a billion hours (!) of video every day.
This platform specializes in videos, so the video quality requirements are higher here than in other social networks. But the duration is not so important – when opening YouTube, the user is already ready to spend time here.
On YouTube, your video competes with others right as you watch it. It distracts viewers, makes them forget about you and go watch cat videos. How to keep them?
Create the most useful content: videos, reviews, etc. Make sure that the video is engaging from the very first seconds.
Work on a name that will respond to user requests. Make a high-quality description – it will attract the target audience. Choose an eye-catching frame for your screensaver.
So, we’ve learned why and where to post video content to make your SMM work. Now let’s look at examples of how to create short videos that will interest your subscribers. and with a potential client to convert it into a real one.
1. Teach the audience something new
Educational videos are top content. Imagine that you can learn something new in 2 minutes without much effort. Cool? This is what your audience will like. But teach only what you are good at. If you deal with building materials, show how to properly glue wallpaper in an apartment.
2. Present your product
This is the main thing that comes to the mind of those who sell a certain product. Of course, it is important and necessary to inform about the product. But among many video reviews, it is important to stand out and be remembered by users. Come up with an extraordinary approach to the presentation to bypass the competition.
Remember that this format can easily turn into intrusive and uninteresting advertising. To avoid this, talk not about the product, but about the benefits it provides.
3. Demonstrate your capabilities
Another option to demonstrate professionalism is to show what you are capable of. Do you do interior design? Then make a “before” and “after” video and show how an old apartment was turned into a cozy corner in hi-tech style. The audience needs to make sure that if they do, it’s only you.
4. Consult by choice
This method is a cross between a training video and a product demonstration. It is often difficult for the user to make the right choice when it comes to purchasing. Help him and he will thank you.
Tell the main principles of choice, share your personal experience. So the user will receive both valuable advice (which is important for him) and a portion of brand advertising (which is important for you) in the form of a logo, interactive buttons, etc.
5. Make an announcement of events
If you regularly organize events, use video invitations. This format is more personal – it’s like you’re personally inviting users to join you.
Inform why you should participate, what will be interesting, and be sure to make a call to action – for example, offer to register.
6. Show the “background” of your company
You can show video testimonials and make expert videos, but you will not attract users. And you can publish a video of how the entire team, including the founder, works on packaging a huge order – and you will be respected.
Show what is happening behind the scenes of the business and you will bring your company to life. It is important for clients to know that you are “your own” – you like to joke, be lazy, and sometimes work late.
7. Introduce your team to the audience
People like to work with people they know. That is why it is so important to share your values, explain what makes you better than others and who is responsible for the main stages of work in the company.
You can shoot a joint video about the company or a small blog where you introduce users to each member of the team.
8. Share positive feedback
Video testimonials are an important marketing strategy tool. Demonstrating how you solve real people’s problems is the best way to build trust with potential customers.
Both your client’s feedback and your story about the work performed will be effective.
9. Share information and be helpful
Even if you don’t have a product, an event, a team or a panoramic camera, shoot anyway. Share valuable ideas on the topic, tell the news – in general, just be present in the feed and be useful.
10. Encourage emotions
When you appeal to reason, you sell a product. Such relations will cease as soon as it is more profitable to buy from competitors. But if you appeal to emotions, you sell values. It helps build a unique relationship with the audience and turn customers into true fans.
With the help of video content, you can make customers more loyal to your brand. So don’t just teach and sell, but entertain and inspire.
Successful entrepreneurs are already fully utilizing video content in SMM. Be trendy too!
Use every option possible to create quality short videos and you will see how effective social media marketing can be.
If you want to order a video clip and increase your business income, contact us and we will offer the best solution for your budget!