Integration of video reviews
For maximum impact, it’s important that you post testimonials on the most relevant landing pages. Testimonials-only landing pages are useful if you want the user to be able to view all of your videos. It will be more convenient for users if you organize this content into separate categories (i.e. dresses, shoes, jackets, etc.).
However, keep in mind that a review for any product posted on the description page of the product itself will work best.
Positive reviews seen at the time of checkout can also boost conversions to a large extent. For example, Monarch Airlines recorded a 3.01% increase in revenue as well as a 2.94% increase in total ticket bookings when reviews were placed below the shopping list in a customer’s shopping cart.
Video testimonials can be used in email marketing campaigns to drive the action you want from potential customers; for example, watching a video or clicking on a link.
If you want to promote a specific product offer, why not include relevant video testimonials? This will increase the credibility of your offer and may increase your click-through rate (CTR).
Featured snippets are another way to harness the power of video reviews. This is a type of page markup that can help search engines understand and index the site’s content. It should be noted that you first need to place a video review on the site and only then perform the appropriate manipulations with the page.
Videos are an integral part of the content shared on social media. Videos are shared 1.2% more than links and text combined. According to Pew Research, 73% of internet users rely on social media to connect with friends, colleagues and family. In addition, 53% of Twitter users recommend a product in their tweets.
In light of all this, it becomes clear how important it is to promote positive customer reviews through social media. These social signals can boost your brand reputation.
If your users upload interesting video testimonials, chances are they will go viral and promote your brand. Laughing Woman Wearing a Chewbacca Mask is one recent example of how a video review can become so popular that millions see it.
Number of reviews
In the case of reviews, the key factor is their volume. Feel free to send buyers an offer to make a video review immediately after purchase and you can accumulate a huge number of them!
We do not recommend encouraging the production of positive video reviews in exchange for gifts and other incentives! Get creative and encourage any kind of video feedback: positive, negative, eccentric, creative or funny.
For example, you could run a competition for the most creative video review with the most “likes” on Facebook. The reward in this case will be awarded for the popularity of the video, and not for the fact that the client left a favorable review.
Remember that in video reviews and video reviews, maximum honesty is important, and not “praising” the product. People are well aware that every product has its flaws, and buyers have a willingness to put up with certain flaws – and it’s better to voice it. Then the buyer has the opportunity to make the right choice and remain loyal to your brand!
Video testimonials can help drive more traffic to your site through search engines and social media. Video testimonials will help you gain customer trust and you will see a significant increase in conversions!
By the way, you can order a package of video reviews for your company in our company! To do this, you can simply leave your contacts in the form below. Our manager will contact you within 2 business hours.