Posted on January 9, 2023 • 5 minutes • 954 words • Other languages: Русский, Українська
Table of contents
Video for social networks – Facebook and Instagram: what is it?
Video content for placement on such sites is significantly different from corporate video or video infographics. Such a product should be as short as possible, but at the same time informative. Its main goal is to interest a wide audience, convey the necessary information to it, and in some cases call for action.
If we are talking about business pages on social networks that are maintained on behalf of a company or brand, then in this case the main goal is to get as many subscribers as possible, as well as to interest consumers in services or products.
Creating a high-quality video allows you to increase the popularity of a product or brand, and also has a positive effect on its reputation. But it is extremely important that the content is properly filmed and worked out. Indeed, it is difficult to invest the necessary information and make it visually attractive in a video whose duration is 15 seconds. With the help of professional editing, you can get a video that will be concise and useful.
How is shooting video for social networks?
Video content for use on sites such as Facebook and Instagram has a duration limit. But, despite the fact that the video is short, you need to carefully consider each captured frame. The creation of such material can be divided into several stages:
- Preparatory. The video production team discusses the entire project with the customer. All wishes of the client and his ideas are taken into account. The main purpose of the video, its duration is determined. At this stage, you need to decide whether to use animation and graphics in the video. There is a preliminary calculation of the cost.
- Working with sources. After filming is completed, you need to review all the footage.
- Mounting. The best frames are selected, and after that they are glued together. With the help of modern equipment and software, it is possible to make transitions between frames imperceptible.
- Graphics. If necessary, the video is additionally equipped with special effects. Computer-aided design and animation may be applied.
- Color correction. At this stage, it is possible to improve the color of the video, as well as improve the quality of the picture.
- Voice acting. It is not always performed (at the request of the client). Musical accompaniment or text can be superimposed on the finished video clip. For this, announcers and musical groups are involved.
What determines the cost of video for social networks?
All videos for Facebook and Instagram should be short, but at the same time they need to contain a fairly large amount of information. This is not an easy task that only professionals can handle. It is impossible to name the exact cost of such content, because the price will vary depending on a number of circumstances. These are aspects such as:
- Execution time. Urgent orders will cost customers more because the team of specialists is forced to work at an accelerated pace.
- Roller length. The longer the video, the higher the price.
- Working with the footage. The cost of installation directly depends on the amount of source material. Orders with a large amount of video footage require additional cash investments.
- Graphics. If the video needs to be equipped with additional animation and graphics, then it is necessary to allocate additional funds to the budget for its creation and implementation.
- Treatment. We are talking about additional work with the video – voice acting, color correction.
Company Alpina Production: professional approach
You can order a high-quality and interesting video for social networks by contacting Alpina Production. Our team consists of a dozen employees who have extensive experience working with rollers for various purposes. Each of them is familiar with all the latest technologies and current trends in this area.
Before the start of video production, we sign a contract with the customer, where we indicate the exact cost of the project, as well as the timing of its implementation. We take orders of varying complexity and are ready to get to work even with very limited time frames. By contacting us, you can count on:
- deadlines;
- low cost;
- high-quality video production at all stages.
The resulting video for social networks will attract new customers and partners and provide additional popularity for the brand, blog, services, company and product. If you have any questions, leave a request on our website and we will contact you as soon as possible!
