What is production?

Production is the process of shooting an advertising video, the stage of recording a project on a digital medium for further processing. It is not known why, when talking about shooting videos, part of the audience has in mind exactly the full production cycle and at the same time they are surprised: “How can this shooting cost such a sum?” Of course, the filming process itself is only a quarter of the labor costs in video production.

The task of the “Production” stage is to make everything “smooth” and “not spoil” the finished commercial. Although rather “do not spoil” applies to the PostProduction process in the same way, but with the only difference that the shooting process has a strictly limited scope and no room for error. Considering the process of reshooting or initially laying it in the estimate is unrealistic due to the impressive costs of producing an advertising video.

Production is the main stage, which is the reason for the search for an experienced video production, which will close the possible headache processes both for an advertising or creative agency (if the order for the creative idea of ​​the commercial was made in the agency), and for the most responsible person of the client’s company.