What you need to know about color correction?
When producing a video, you can do without this processing, but in this case, the video may turn out to be uninteresting and faded, which will nullify all efforts during shooting. With the help of color correction, you can change the color of the picture, experiment with contrast and adjust the level of light. This allows even not very successful shots to be made brighter and more dynamic.
Processing of the captured video material helps to correctly set the accents, which will make the video more understandable and concise. With its help, you can correct the mood of the entire video, as well as show the main characters in more detail, which is important when shooting commercials. In order to attract new customers, to interest the audience in your service or brand, it is not enough to perform professional shooting. You need to pay enough attention to post-production, because with its help you can surprise consumers, which will attract the growth of the company’s popularity.
Color correction: what work does it include?
Color correction is a voluminous process that takes a lot of time to complete. It is performed using special equipment, as well as software and consists of the following steps:
- Technical. It begins after the filming is completed and editing is completed. All finished material is translated into files used by editors for work.
- Primary(Color correcting). At this stage, it is necessary to completely eliminate the noise, as well as balance the presence of white, purple and green colors. Specialists are working on the brightness of all frames, as well as individual elements, and are engaged in frame color equalization.
- Secondary (Color grading). Color replacement is carried out according to customer requirements.