Posted on January 9, 2023 • 5 minutes • 861 words • Other languages: Русский, Українська
Table of contents
Effective sales video: what you need to remember?
A sales video is rightfully considered one of the most common ways to promote a company’s goods or services. This type of content is most easily and positively perceived by the public, and also attracts and forms a positive image of the company in the subconscious. It is for this reason that the leading and most successful corporations in the world use such videos to promote their own business.
By and large, a sales video can include any type of video content that can push the viewer to make a purchase or place an order. It does this by working to overcome their fears and demonstrating in detail the benefits of a particular product.
At the same time, it should be understood that there is a huge difference between a well-made sales video and the ubiquitous annoying advertising. The main essence of such a video is that it should not have a zombie effect on the viewer, but at the same time interest the client. So that he not only watched the material to the end, but also experienced genuine interest in the subject of such video material. Therefore, the main difficulty lies precisely in finding that very “golden mean” between just an interesting video and effective, selling content.
It is worth noting that in the process of creating a selling video, the employees of our company follow a few simple rules that ensure the highest quality result. Here they are:
- Every sales video should have a specific goal – unobtrusively push the viewer to perform a specific action. That is, make a purchase or place an order.
- Choice of target audience. A selling video should be aimed at a certain type of viewer and made in such a way as to interest him. And this requires a well-thought-out and well-designed script. Unfortunately, it is simply impossible to create video material that will be of interest to absolutely everyone. Most likely, such a video simply will not be able to really interest anyone.
- Video duration. Do not make a video to promote a service or product too long in time. An hour-long video will be too tedious for most viewers and, most likely, it will simply not be watched to the end. But with the right approach, all important information can be presented to the viewer in 15-20 minutes, making the video as informative and interesting as possible.
Where to order the production of a selling video?
The conditions of the modern market are such that the production of a selling video is the right and uncontested solution for everyone who wants to make their business truly successful. Our company Alpina Production has vast experience in creating video content of any complexity, including shooting video material that sells advertising. Our clients are successful companies and individuals from Ukraine and other countries of the world (we offer the possibility of remote cooperation).
We are ready to shoot a video of any complexity, as well as to carry out its final editing. If necessary, the video can be supplemented with animation elements, professional voice acting with the participation of the announcer and visual special effects. At your request, our screenwriters will prepare an original script in accordance with the features of your product. In addition, we can use your script as the basis for shooting a sales video.
Subsequently, you can use the finished video at your discretion to promote your own services or products, namely:
- for placement on Internet resources and thematic sites on the World Wide Web;
- in popular social networks (Facebook, Instagram);
- on streaming and video platforms such as YouTube;
- for broadcast on state and regional television.
In order to order the production of a sales video, please contact us in any way convenient for you. By leaving a request on our official website today, you can count on a free consultation from our experts. Contact us!
