Posted on August 12, 2023 • 5 minutes • 922 words • Other languages: Русский, Українська
Table of contents
- What are the different formats of object videography?
- How to choose the right performer for subject photography?
- What locations can be used for videotaping?
- How to properly prepare the goods for photography: avoid flaws in the frame
- Key stages of product video production: from script to voiceover
- What is the price for the service?
Subject shooting is a technically complex and important aspect of video production that requires special attention to detail. It allows you to showcase your product at its best, making it more attractive to potential customers.
What are the different formats of object videography?
Realization of subject shooting can be done in several types, depending on the goals and requirements of the project:
- Video Overview. This format is designed to present the main advantages of a product. It often consists of infographics and voice-over narration in the background.
- Macro photography. Allows you to look at the smallest details of the item.
- Advertising shooting. It is used to emphasize the attention of consumers with the use of advertising plots.
The choice of format depends on the goals of the project, the audience and the level of engagement you want to achieve.
How to choose the right performer for subject photography?
Choosing a professional for object photography is key. Here are a few steps to help you make the right choice:
- Familiarize yourself with the portfolio. Review the video production work to assess their quality and style. Make sure they have experience in subject shooting.
- Clarify the price. Negotiate the cost of the subject shooting according to your budget.
- Discuss the details of the project. Meeting with the contractor will help determine all the details of the shoot, including the time and location.
By following these steps you increase your chances of selecting an experienced and professional contractor for a successful subject shoot.
What locations can be used for videotaping?
Object filming can be done in a variety of locations, depending on the goals and requirements of the project. Popular options include the following:
- Outdoors. It is used when a natural background or lighting is needed.
- Against a white background. Creates a clean and professional look suitable for most products.
- In your office. Convenient if it is important to demonstrate the environment or context of product use.
- Onsite at a studio in Kiev. If you need specialized equipment or backgrounds.
How to properly prepare the goods for photography: avoid flaws in the frame
Preparation of goods is an important stage of subject photography. All defects and shortcomings will be visible in the frame, so it is necessary to pay attention to it. It is recommended before shooting:
- Clean the goods. Make sure the goods are free of dust, fingerprints and other contaminants.
- If you are showing clothes make sure they are free of wrinkles and irregularities.
- Check for integrity. Before shooting, carefully inspect the merchandise for defects, scratches, chips or other damage. Deal with these points ahead of time.
- Choose the right lighting. Good lighting helps highlight details and avoid shadows, which is especially important when shooting merchandise.
- Choose a background that matches the concept. Choose a suitable background that doesn’t distract from the product, but still complements the overall style of the shoot.
- Use stands and holders. Use stands or holders to stabilize the merchandise in the shoot to avoid blurring or bad angles.
Properly preparing merchandise for photography will help create unique and eye-catching images that are sure to capture the interest of a potential client.
Key stages of product video production: from script to voiceover
Professional video production companies, such as ABD-video, provide a full range of services:
- Selecting the necessary additional props: Some products may require special props for filming.
- Scripting: Developing a script helps structure the shoot and communicate key points.
- Gathering and securing equipment: Professional equipment plays an important role in creating high quality videos.
- Editing: Processing and editing the footage.
- Voiceover: Adding voiceovers to make the videos more memorable and informative.
Subject shooting is of great importance for online stores, as it allows you to demonstrate the product remotely and attract the attention of customers. These videos can also be applied in video presentations or commercials.
What is the price for the service?
The pricing policy of product photography is formed due to a number of points. Such as the number of products, their size and the complexity of the filming process. But regardless of the costs, subject shooting is an investment in good advertising and presentation of products.
Where to order?
LENS creates dynamic and engaging product reviews that will attract more potential customers. Our team of experts has extensive experience in subject photography. We use modern equipment and techniques to make your product interesting for the client.
The experts work with different types of goods, from small accessories to large appliances, offering the best solutions to promote your product.
Take a look at our services
What a product photography service includes:
- Clearly stated estimates without hidden surcharges.
- Strict adherence to the deadlines stipulated in the agreement.
- The ability to make edits to the installation until a satisfactory result is achieved.
- Selection of actors, the choice of special equipment, search for interiors and locations, for the perfect presentation of goods.
- Work with background graphics to emphasize the style and atmosphere of your brand.
- An extensive list of additional services.
- Comprehensive solution at all stages of work.
To start attracting more customers and increase sales, order subject photography at LENS. A unique offer - a review of any product in 4K for only 10 000 hryvnias in 7 days! Payment is made in stages. The guarantee of terms and quality is given.
Do not miss the opportunity to surprise your customers by giving them the opportunity to review your product from all sides. Order a subject shooting in the company LENS and bring your business to new horizons!