Fashion photography: what’s different?
Its main feature is that the operators need to demonstrate in detail the smallest features of clothing. But besides this, one should not forget about creating an interesting atmosphere that attracts attention. During the shoot, cameramen must demonstrate the features of the clothes created by the designers in order to show their best side to the consumer. In addition, this type of shooting is used by professional models to attract new employers.
In some cases, it is appropriate to tell the story of the foundation of the brand, its main concept in a fashion video. To do this, during the production of the video, a unique mood is created, which allows you to tell about the designer’s philosophy in as much detail as possible.
How is shooting fashion videos?
Before you start making a video, you need to think about what its main goal is. Unlike other types of content, models are selected before shooting begins, and this requires a fairly large amount of time. Next, you need to perform several steps, namely:
- Preparatory. The customer and the team discuss the main concept of the video together. It is important to immediately decide on the end consumer, as well as choose the place where the shooting will take place. A preliminary estimate is calculated, taking into account the amount of work to be done.
- Scenario. When creating fashion videos, you need to write a script. This will make the content more interesting and vibrant. At this stage, the use of special effects is discussed.
- Shooting. Before the filming process begins, the equipment is installed. In some cases, additional lighting is required. Operators work on location under the direction of the chief director.
- Treatment. Finished frames need additional processing. We are talking about editing, color correction, working with sound.