When producing a video, sound engineers, artists, editors and screenwriters work for one common goal – to create high-quality content. One of the main stages is post-production. While working on it, the main task of all specialists is to fully prepare all the material already available and organize it. When creating a video, it is very important to achieve the goal. This can be an increase in sales, promotion of a company, or an increase in the popularity of a blog.
Post-production: what you need to know?
During pre-production, the finished video product is “born”, because, after analyzing all the available materials (video and sound), all this is combined to obtain the final result. After post-production, the video can be used for a wide audience, as it is fully processed. After all the work is completed, it can be a ready-made advertisement that can be used on television, a video that talks about the principles of the company and its services, or content created for entertainment.
Post-production cannot be called the main stage of creating video content, but it is one of the main stages, because during the work, specialists are engaged in creating a unique and interesting atmosphere. You can add brightness to the content, which will significantly increase the interest of the public, by using special effects that are added at the post-production stage. After the end, the customer will be able to get an interesting and atmospheric video.
What is post-production?
This is a rather laborious process that requires a lot of time. Conventionally, work on post-production can be divided into four stages, namely:
Specialists carefully review all shot takes and animation. After that, the best of them are selected and combined into one. This happens strictly according to the script. Video editing consists of several stages – rough and clean. During drafting, editors can edit video content. With the help of special software, unwanted frames can be cut out of the video sequence. During final editing, this type of work is not performed, because at this stage the video should have a finished look, but other types of work can be carried out.
With its help, specialists manage to create a holistic image. Used previously footage, animation and computer-generated objects. In order to achieve maximum smooth transitions, create the necessary textures and work out the shadows, professional equipment is used.
It is an optional stage of post-production, but given current trends, it is undesirable to skip it. With the help of color correction, video content can be saturated with the color that is preferred by the customer. Also, competent specialists will be able to hide the presence of lighting defects in the video, rework the tonal range, or, if necessary, completely change the color of certain elements in the video. If necessary, you can add interesting effects to the video.
When the video material is completely ready, you can start overlaying the sound. For this, professional actors or announcers are involved. A final recording may contain musical accompaniment and various sound effects. To create really attractive video content, you need to work hard on the sound, because half the success of the entire project depends on its quality. It is desirable to involve professional musicians for work (it can be a group of musicians, a soloist or a composer).
After working on the sound, it remains only to give the video the necessary format. This will allow you to use the content on different devices, such as TVs, smartphones, players, or on widescreen platforms.