This time the goal for Alpina Production was to create a promotional video for a construction company.
A company that is engaged in the construction and development of a large number of objects cannot be fully represented by two or three scenes. Therefore, we thought over the scenario for this project based on the range of services offered by the construction company in order to briefly reveal the work of all structures and departments. For each item, the shooting was thought out and planned.
The main idea was to demonstrate the coherence of the company’s teamwork, as well as the reliability of the work of its various departments. We wanted to “revive” the image of the company as much as possible by filming its employees, from a person who mows lawns in residential complexes to workers in helmets at unfinished objects.