Video advertising in social networks
Social networks have long ceased to be Internet resources only for communication and
entertainment. Nowadays they are one of the most effective tools for advertising and business
This process is encouraged by new technologies that are created by programmers, and investments
in advertising by large companies. In this post, we will look at the features and benefits of
social media video advertising.
We will consider the issue of advertising on the example of the two most popular social networks:
Facebook and Instagram.
What does advertising in social networks give?
More and more people are becoming users of various social networks. Most of them post information
about themselves: city of residence, age, gender, place of work, etc. Using this information, it
is easier for you to determine your target audience, to understand who may be interested in your
product or service. Selecting and setting up a target audience in social networks is much easier
than on TV and other resources.
According to research, the average user spends 1.5 to 3 hours a day on social networks. People
scroll through the news feed, read messages in groups and watch ads that appear on their social
networks. This advertisement can inform about your products or services, find you a new
Benefits of social media advertising
- Targeting. The ability to customize advertising specifically for a specific
target audience – the audience that is really interested in your offer. The audience
can be configured not only by gender and age, but also by geolocation, interests, hobbies,
subscriptions. This setting will save financial resources and increase the effectiveness of
- Interactivity. Having noticed an advertisement in the news feed, the user
can immediately go to the page or website of your company and study the offer in more
detail. He does not need to write down the phone number, website address – just make
one click. Also, the user can like and share the video with others. Advertising on TV or on
screens in the city does not have such opportunities.
- Online editing. Advertising in social networks can be adjusted at any time:
from the promo text to the video itself. You can easily adapt to current market conditions
or correct mistakes.
- Statistics. The effect of advertising in social networks is easy to
evaluate: from the transitions to a page or website to the number of video views. Thanks to
detailed statistics, you can easily analyze the effectiveness of an advertising campaign and
be able to apply the experience gained in the future.