Storytelling in business
Posted on December 11, 2023 • 4 minutes • 665 words • Other languages: Русский, Українська
Table of contents
If earlier to declare your company was enough to just a few ordinary informative articles, today it is not enough to surprise anyone. This type of content has not been interesting for a long time. Today, in order to really interest and attract the attention of the target audience, it is necessary to implement storytelling.
What does storytelling look like?
Every company has its own success story that can be beautifully presented to customers through storytelling. Storytelling is written in such a way that the consumer was interested and had a desire to read to the end. Today there is a huge amount of advertising information about this or that product, brand, that the consumer is simply tired of it. The story in turn helps to create a sense of integrity and causes emotional involvement.
What is the purpose of this content format?
First of all, storytelling is oriented to interest the target audience, to cause a desire to comment or react to the story in any way.
As with all storytelling there is first an introduction. The client learns more information about the brand, its creators, where it all started. Such information is more reliable and interesting than, for example, the usual reviews or reviews of products from other people who were not directly involved in the development of products.
Creators as no one else can present the true values of their company, what tasks helps to fulfill the product, what is special about it. The most important thing is that the information is displayed very simply and accessible to everyone.
The opportunity to learn how to use the product in the form of standard product instructions often cause bewilderment and reluctance to read them. It is possible to learn about the best way to use the product thanks to storytelling. Often companies prefer to use special consultants or even online characters. After all, they accurately explain, and most importantly show how a particular product functions.
Emotional contact with the audience
It is always important for the target audience to feel their importance and belonging to one or another group.
Therefore, storytelling allows you to create a warm, emotional relationship with consumers.
Then people will not just buy products because they are of high quality. After all, good quality can also be found in
competitors, and they will empathize with these or those events. Buyers will willingly participate in pleasant drawings,
will be able to be interested in the development of the brand and follow the release of new products. Such support from
the target audience causes the development of the company’s image, and also affects the demand for goods of the brand.
This marketing move is quite more effective than direct advertising.
What are the types of storytelling?
Storytelling can be in the form of a post or an article. Such content can be placed both in social networks and on the website. This type of storytelling can be dedicated to the success story of a company or tell how a product was created. You can also write about the creators of the company or people who put a lot of effort to create a particular model of goods.
Videos are gaining more and more popularity. This is due to the fact that you do not need to spend time reading. It is enough to turn on the video content and you can do different things in parallel. Visual presentation of content is always better memorized. Therefore, it is worth taking care of creating video reviews.
Another popular option of contacting the target audience with the brand is a bot or any other online assistant. Such collaborative contact creates engagement and generates interest among consumers.
Presenting information in the form of storytelling is not always easy. If you want quality content, you can seek help from a video marketing studio. Specialists will create a tone to voice storytelling with your brand. This will allow you to get positive results and feedback from consumers.
