Video is the best format for advertising. This is an effective way to promote goods and services, as well as a powerful source of traffic to the site. Take full advantage of video content to grow your audience, build trust and increase sales.
Why is video content important for advertising?
According to Hubspot research, a video about a product or service is a key buying factor. This is because most people perceive information visually much better. Instead of describing the myriad benefits of a product, it’s better to just visually demonstrate the main benefits in a 10-second video. It will be more effective, informative and persuasive than standard text advertising.
Video content has a very high ROI index, that is, the return on investment on advertising. These two factors make video an indispensable element of any promotion.
Also, do not forget about the growing popularity of video content. YouTube has become not only the largest video hosting site, but also a popular search engine. Huge resources are allocated to the development of the video segment and large social networks such as Facebook and Instagram. And the emergence of Tik Tok has strengthened the position of mobile video.
According to Hubspot, over 80% of all Internet traffic is video content. We can safely say that in our time, video advertising is needed for all types of businesses.
Benefits of video content:
- Informativeness. Even a small commercial can tell a lot more about a product or service than a long text. This means that a potential client does not need to spend a lot of time studying the offer.
- Versatility. Video content can be used not only to advertise products and services, but also to increase brand awareness. Video can also be used for other purposes: information, entertainment, organization of competitions, etc.
- To attract attention. Video content, as well as other dynamic advertising tools, attract much more attention than just text ads. As a result, the conversion with such advertising will be higher.
- Increasing confidence. People trust their eyes more. Therefore, a visual demonstration of the benefits of a product or service will be much more effective than a standard list of benefits, since the credibility of what you see will be higher. And this, in turn, motivates you to make a purchase.
- Coverage. Distributing video content is much easier, so the reach will be greater. Commercials can be placed on the website, landing page, social networks, forums, etc. In addition, users are more likely to share video content. As a result, any video can become viral.
- SEO promotion. Video content extends the time spent on the site, which increases the effectiveness of SEO promotion, raising the ranking of the resource in the eyes of search engines.
- Saving. As we have said, advertising video content has a high ROI. Creating a video will be more expensive than text, but advertising using video content, taking into account its effectiveness, is on average twice as profitable as other promotion options.
- Increase in conversion. According to Aberdeen Group research, sites with video content have a higher conversion rate and clicks compared to other resources. On average, these figures are higher by 34% and 27%, respectively.
- Increase in traffic. Video hosting sites can be a powerful source of traffic to a website or landing page. You just need to place all the necessary links in the description under the video.
- Response to trends. To use video content is to meet the expectations of the audience. And platforms for its publication create conditions for the distribution of such content to be more comfortable and efficient.