A sales video is a kind of advertising video created using animation or by implementing a plot (artistic) idea. Such video content is created with one single purpose – to increase the level of sales of services or products of the company. Such a video may contain filming with the participation of professional film actors, as well as be made using animation or computer graphics (two-dimensional or three-dimensional).
Effective sales video: what you need to remember?
A sales video is rightfully considered one of the most common ways to promote a company’s goods or services. This type of content is most easily and positively perceived by the public, and also attracts and forms a positive image of the company in the subconscious. It is for this reason that the leading and most successful corporations in the world use such videos to promote their own business.
By and large, a sales video can include any type of video content that can push the viewer to make a purchase or place an order. It does this by working to overcome their fears and demonstrating in detail the benefits of a particular product.
At the same time, it should be understood that there is a huge difference between a well-made sales video and the ubiquitous annoying advertising. The main essence of such a video is that it should not have a zombie effect on the viewer, but at the same time interest the client. So that he not only watched the material to the end, but also experienced genuine interest in the subject of such video material. Therefore, the main difficulty lies precisely in finding that very “golden mean” between just an interesting video and effective, selling content.
It is worth noting that in the process of creating a selling video, the employees of our company follow a few simple rules that ensure the highest quality result. Here they are:
- Every sales video should have a specific goal – unobtrusively push the viewer to perform a specific action. That is, make a purchase or place an order.
- Choice of target audience. A selling video should be aimed at a certain type of viewer and made in such a way as to interest him. And this requires a well-thought-out and well-designed script. Unfortunately, it is simply impossible to create video material that will be of interest to absolutely everyone. Most likely, such a video simply will not be able to really interest anyone.
- Video duration. Do not make a video to promote a service or product too long in time. An hour-long video will be too tedious for most viewers and, most likely, it will simply not be watched to the end. But with the right approach, all important information can be presented to the viewer in 15-20 minutes, making the video as informative and interesting as possible.