Motion design is 2D graphics in motion, in other words, the animation of static images.
Motion graphics combine video, audio and text into a single animated story. Three channels of information transmission are simultaneously involved – image, sound, text. Together, they have a more powerful effect on the emotional perception of the viewer: the text attracts attention, and the sound and graphics are imprinted in the memory in a vivid way. The main goal of motion graphics is to attract and capture attention, informing users about the product as much as possible.
Motion graphics, unlike a cartoon or a video, do not have a complete and complete plot, but briefly express an idea or concept. To convert a static image into a dynamic one, various animation options, video and audio effects, and graphic design tools are used.