What is a corporate video?

Posted on January 9, 2023 • 4 minutes • 764 words • Other languages: Русский, Українська

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A corporate video is a video about a company created to maintain a business image and present your company to a target audience. In a corporate film, you can visually inform about your work experience, innovations, competitive advantages and plans for the future.

A video about a company is usually created with a duration of 3 to 40 minutes – the choice depends on what task the corporate film should solve. Ideally, you should have several videos and films about the company of different duration so that you can show them depending on the occasion: at a meeting with partners, at a presentation, exhibition or conference. The cost of a corporate film depends on the script, after the approval of which the duration and locations of filming, the complexity of dubbing, etc. are finally determined.

Today, a corporate film about a company is an integral part of business culture. The reality is that at the very first stage of its development of any organization, regardless of the scope and scale of activity, it is worth creating a corporate video. As an option, you can shoot a corporate film about your current activities or a presentation video about the release of new products, prepare a video for participation in an exhibition or for presentation to your partners and customers, or record interviews with top officials of the company. The possibilities of modern video production are almost limitless, so it is quite easy to solve any problem and implement a project of any complexity.

Ispol’zuyemyye v videoproizvodstve 3D grafika i drugiye mul’timediynyye tekhnologii, takiye kak video infografika, pozvolyayut izgotavlivat’ korporativnyye fil’my s lyubym tekstovym i vizual’nym soderzhaniyem, a muzykal’noye oformleniye i professional’noye ozvuchivaniye stanovyatsya final’nym akkordom dlya sozdaniya kachestvennogo imidzhevogo obraza. Reshaya informatsionnyye zadachi, korporativnyy fil’m o kompanii neset v sebe i reklamnyy effekt, no blagodarya raznoobraziyu primenyayemykh tekhnologiy eto delayetsya nenavyazchivo i vosprinimayetsya polozhitel’no so storony potentsial’nykh kliyentov. Korporativnyy fil’m prosto neobkhodim dlya privlecheniya novykh kliyentov, v nem vy smozhete otrazit’ vse plyusy sotrudnichestva s vashey kompaniyey: rasskazat’ o svoyem opyte, korporativnom dukhe, vashikh innovatsiyakh i preimushchestvakh.

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The 3D graphics and other multimedia technologies used in video production, such as video infographics, make it possible to produce corporate films with any textual and visual content, while musical accompaniment and professional soundtracks become the final chord for creating a high-quality image image. Solving informational tasks, a corporate film about a company also has an advertising effect, but due to the variety of technologies used, this is done unobtrusively and is perceived positively by potential customers. A corporate film is simply necessary to attract new customers; in it you can reflect all the advantages of cooperation with your company: tell about your experience, corporate spirit, your innovations and advantages.

Автор:

Dmytro Antonyuk Videograph