Let’s note the top 5 real trends that have become relevant in video marketing after the coronavirus epidemic
The last year has changed the world. The transformation also affected the video production industry. Most companies have reduced their video marketing spend and changed their growth plans. We entered 2021 with a new experience and a certain vigilance. It is risky to experiment, but it is the search for new approaches that is needed in actively developing market conditions.
A relatively new service suddenly entered our lives and probably will not leave it soon. Small funny videos recorded on the phone are gaining a huge number of views. Well-known tiktokers began to compete in popularity with YouTube bloggers.
Businesses have already noted the powerful capabilities of this application, and the official appearance of TikTok in Ukraine has only accelerated the use of video advertising and monetization. Advertising in the form of branded vertical TikTok videos is now increasingly used.
Also today, popular TikTok bloggers are increasingly being invited to advertise on TV.
This trend has matured for a long time, but the situation with the coronavirus epidemic only forced its relevance.
Today it is not necessary to look for a place to rent to host a live event. Training / conference / presentation can be set up online live or recorded in the studio.
Using online broadcasts, any event can bring together much more participants than a regular live event. Also, live video is usually cheaper, which allows you to make the event much more spectacular and even easier to achieve certain goals.
You can confidently, without any doubts, use the format of live broadcasts this year.
Animation and 3D
The restrictions applied to film crews were reflected in the creative decisions. To demonstrate the idea, a minimum of tools is used, for example, one actor and a studio with a chroma key. Details and effects are completed in post-production.