Motion design is 2D graphics in motion, in other words, the animation of static images.
Motion graphics combine video, audio and text into a single animated story. Three channels of information transmission are simultaneously involved – image, sound, text. Together, they have a more powerful effect on the emotional perception of the viewer: the text attracts attention, and the sound and graphics are imprinted in the memory in a vivid way. The main goal of motion graphics is to attract and capture attention, informing users about the product as much as possible.
Motion graphics, unlike a cartoon or a video, do not have a complete and complete plot, but briefly express an idea or concept. To convert a static image into a dynamic one, various animation options, video and audio effects, and graphic design tools are used.
Modern television, the Internet, mobile applications, advertising, games widely use the possibilities of motion graphics. Animation graphics are ideal for presenting ideas to business partners, visualizing business models, illustrating company goals.